Sprite India has officially announced popular actress Sharvari, as their new brand ambassador! Known for her effortless and charming persona, Sharvari embodies the refreshing, young and cool attitude that Sprite stands for. The talented actress, who has already made a mark in the industry through her films like the 100 crore blockbuster Munjya, the global streaming hit Maharaj and the gritty Vedaa, has been roped in by Sprite for its latest campaign – ‘Sprite, Thand Rakh’.
In line with this partnership, Sharvari said, “Sprite has always had its finger on the pulse of youth culture. The ‘Thand Rakh’ campaign is no different; it’s witty, fun, and reminds all of us to take it easy and go with the flow. It’s the perfect blend of humour and chill vibes, promising to be exactly what we need when life gives you lemons!”
Sprite has always been known as a brand that connects with its consumers through fresh, witty thinking and a relatable approach and the brand chose this generation’s most related actor Sharvari to headline this campaign. The brand’s new campaign reinforces the brand’s commitment to helping consumers stay cool in all situations.
Besides Sharvari, the brand also has The Archies actor Vedang Raina as their male brand ambassador along with South star Varun Tej and Bengali actor Dev Adhikari.
Sumeli Chatterjee, Senior Category Director, Sparkling Flavours, Coca-Cola India and South-West Asia, shared, “For decades, Sprite has been the go-to youth brand, known for its edgy and authentic communication. This summer, the iconic 'Thand Rakh' campaign brings to life how Sprite is a perfectly refreshing ally for teens, always on the go. Launching with a 360 approach – the campaign features all-new films with India’s most loved teen icons. We’re excited to bring this chill philosophy to life and provide the refreshment our young audiences crave.”
On the work front, the actress has YRF’s Alpha, co-starring Alia Bhatt as the leading ladyalong with Hrithik Roshan in a key cameo. Apart from this, recent reports also suggest that the actress is currently in the race for an Imtiaz Ali directorial which will feature Diljit Dosanjh and Vedang Raina as the leading men.
Also Read: Sharvari shares new Monday motivation goals; flips tyres on a beach
from Featured Movie News | Featured Bollywood News - Bollywood Hungama https://ift.tt/bo7nlgr
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