Jailer 2 exposes the UGLY truth of pan-India cinema: Audiences wake up at 4:30 am for Rajinikanth, but theatres can't even guarantee English subtitles!
Gone are the days when South Indian films were watched only by those who understood the language. With the rise of the pan-India phenomenon, audiences are now willing to wake up before sunrise and catch 6:00 am or 7:00 am shows of major South releases, even if they don't understand a word of Tamil, Telugu, Malayalam or Kannada. Several of these films also feature Hindi film stars in significant roles or special appearances, further attracting audiences from the North. Moreover, thanks to the growing consumption of international content on OTT platforms, viewers have become accustomed to watching films and shows with subtitles. All these factors have encouraged audiences to experience South films in their original language rather than wait for the dubbed version. However, for such moviegoers, watching a film in a cinema hall can still be a gamble. The reason is simple: the uncertainty over English subtitles! This was one of the biggest talking points among moviegoers in North India...