The blockbuster success of Chhaava is another feather in the cap of Maddock Films, led by Dinesh Vijan. Post-pandemic, this is a production house which has delivered the maximum number of successes. Last year, all their films - Teri Baaton Mein Aisa Uljha Jiya, Munjya and Stree 2 - performed beyond expectations, with the latter being the biggest hit of Bollywood of all time.
Trade veteran Taran Adarsh said, “It’s a dream run for Maddock. Teri Baaton Mein Aisa Uljha Jiya did quite well. Then, there was Munjya which was a super-hit. Stree 2’s success doesn’t require any words! Sky Force was a plus-film and now, Chhaava has rewritten the rules of the game. It’s been a great year for them.”
Trade analyst Atul Mohan noted, “As a studio, they are trying all types of genres – period dramas, horror comedy, romcoms etc. YRF is also doing great but their main focus now is on the Spy Universe. Dharma, meanwhile, is making mainly romcoms. But Maddock is an exception. Also, they are backing unusual stuff.”
Girish Johar, producer and film business analyst, said, “Presently, the team Maddock, led by Dinesh Vijan, have got the pulse of the audience right while the other producers are struggling to understand it. Also, they are releasing their films in such a manner that they are finding a lot of acceptance.”
Vishek Chauhan, owner of Roopbani Cinema in Purnia, Bihar, stated, “Maddock is on a roll. Dinesh Vijan has some crazy vision! He has cracked the matrix. He is operating in a phase wherein he can’t go wrong. First Munjya, Stree 2 and now Chhaava – there’s enough proof to put this man on a different footing right now.”
Taran Adarsh further said, “They are not making the usual run-of-the-mill stuff and also not banking heavily on top names. Before Chhaava, Vicky Kaushal had not even given a double-digit opener as the solo lead. There’s no denying that he’s a great actor but here, you are known by your numbers.”
He continued, “Maddock’s gamble of banking on those who suit the character has paid off in a big way. The content has been appreciated, and the actors cast have been loved and adored.”
Also Read: From Chhaava to Sardar Udham: 6 real-life characters played by Vicky Kaushal
from Featured Movie News | Featured Bollywood News - Bollywood Hungama https://ift.tt/OU8nkh2
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